The product to export is a personalized blackout.
The Enterprise is “PURISIMA CONCEPCION” .
This is an innovative idea that consist in personalize blackouts by printing an image on it, so customers can select an image or photo that reflects they personality; its like a photo mural but for your window.
The metaphor “choose your style, print your personality” its
based on the fact that customers are able to have a product in which they can put their own seal, they choose the image or the photo accordingly to their styles so they print personality to that blackout that originally is white and plain.
Strategies:
The product will be commercialized via internet, at the webpage
This product is made by order and is unknown, so we have to ensure its recognition by implementing an extensive advertising campaign.
We would have our own source of images and photos, in order to make easier the process and improve the experience of the costumer on getting the image that fits their style.
We should study the cultural behavior of the people of the country we are attending to enter in order to fulfill their preferences and tendencies..
We will try to positioning the product in the mind of the costumer as a need, an emerging need of this globalized world that fits with the new tendencies of home decorations
